Why promote your organization/product/service (or yourself) on podcasts and talk radio? These mediums are wonderful for improving trust and credibility by connecting with the audience on a personal level. It is an opportunity to access a highly engaged and active audience. And let's not forget the bragging rights that come with being a podcast or radio interview guest :)
You can expect at least five interviews (with one guaranteed) to take place over the course of about three months. These interviews will give you and you exposure, credibility, and a boost in long-term sales since podcast episodes are downloaded on demand and are often listened to for years.
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